The Carter Brand’s fundraising opportunity gives you the chance to make a 20% of all sales for specific products over a two week period. Your organization is only required to promote selected products. The Carter Brand will be responsible for production and fulfillment for all sales.


    1. Fill out the application below.
    2. Once your application is reviewed, you’ll be contacted about next steps.

Sign Up and Schedule

    1. Choose up to 3 hats you want to sell
    2. One of the hats must be associated with your organization
    3. Schedule a 2 week period to hold your fundraiser
    4. Two week notice is required before you begin your fundraiser.

Goal Setting and Strategy

    1. Before you begin selling it is important to have a goal and strategy in place to get the most out of your fundraiser. You don’t want to start developing a strategy and goal the first day of your fundraiser. You have a limited fundraising window, so it is important to hit the ground running on day one.
    2. If your goal is to raise $1000, plan on selling 170 hats (about $6 per sale). 170 hats over two weeks is about 12 hats a day. You might need to reach out to 200 people a day.
    3. Reach out to surrounding chapters, or prophytes with greek products.
    4. Reach out interests, family and friends with non-greek products.
    5. Reach out school or local newspaper or radio station for additional support in your promotional efforts.
    6. Use email lists to distribute your fundraiser.
    7. Social Media
            • Plan different photo shoots for engaging social media content.
            • Change links in bio on Instagram to product pages for easy access.
            • Contact family and friends that have a large following on social media to have them assist with promotion.
      Be creative. There are hundreds of ways to get the word out about your fundraiser, we just listed a few to give you some ideas.


          1. An account will be made for you to track the sales of the hats you’ve selected. This will allow you to see if you are on target to reach your goal.


          1. At the completion of your 2 week fundraiser, a payout will be completed through Paypal.